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Aston Martin's Q offers an Aston just for you

Aston Martin is bringing a whole new level of vehicle customization to Geneva courtesy of its personalization service, dubbed Q by Aston Martin. Q by Aston Martin is giving buyers the opportunity to customize their car inside and out with different paints, trims, leather and veneers. Want to see it for yourself?

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

IFR Aspid

The Aspid is a new sports car from a new car company that has just made its international debut at the British Motor Show. The UK is the biggest single European market for small sports cars, and the Aspid also has British genes in its typology that clearly stems from the Lotus Super Seven. Technical highlights of the car include an extruded aluminum chassis weighing a mere 75kg clothed in carbon fiber, a two-liter supercharged engine with 400PS, an overall weight of 700kg, and headline performance figures of 0-100mph in 5.9 seconds.