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McLaren P1 Geneva reveal confirmed & first instrument view

The McLaren P1 supercar has been confirmed for a Geneva Motor Show debut and we get the first peek at the P1′s ‘Race’ instruments. McLaren are certainly making the most of the reveal of the P1 and are still keeping the exact specifications close to their chest, although we do know that the P1 will get a modified version of the V8 in the 12C with a hybrid KERS type boost offering something north of 900bhp. But McLaren has thrown us a titbit of extra information with the Geneva confirmation in the form of two photos of the digital instruments in the P1 (inset above and in the main photo gallery for the P1).

Porsche Macan 2.0 litre 4-cylinder coming to the UK – but not Europe

The Porsche Macan 2.0 litre Turbo will be available in the UK Porsche quietly revealed their first car with a 4-cylinder engine in almost a generation at the Beijing Motor Show last month with the arrival of the Porsche Macan 2.0 litre turbo, produced to mop up sale in China. China’s tax system mitigates against thirstier, bigger-engined cars, so a 2.0 litre turbo attracts tax at less than half the rate of the 3.0 litre V6 in the Macan S, so it will be the big volume model for China. But the demand from China for the 2.0 litre Macan means Porsche won’t have the capacity to build it for other left hand drive markets, so Europe won’t be getting the little-engined Macan.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.