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Renault Alpine A110-50

As we reported earlier this week, the Renault Alpine A110-50 prototype will be shown at the 2012 Monaco Grand Prix this weekend. Designed by Yann Jarsalle and Concept and Show Car Director Axel Breun the A110-50 effectively relaunches the historic Alpine brand despite being essentially a reworked version of the Renault-branded DeZir concept unveiled at the 2010 Paris Motor Show. As well as the addition of various Alpine design cues – the stylized yellow spot lamp pods, central hood flute and blue and orange colorway – the car is built on the platform of the RenaultSport Megane Trophy racecar and so therefore requires cooling provisions for its mid-mounted engine.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

2012 Mercedes B-Class: First interior photos

2012 Mercedes B-Class Interior - first photo We’re expecting the 2012 Mercedes B-Class to be a big jump on from the current car - certainly in quality and dynamic terms – when it arrives at Frankfurt. And if the photo we’ve had in this morning of the 2012 B-Class’s interior is anything to go by, we’re not going to be too disappointed. We already know that the new B-Class is growing in size and that it will get all new engines with same direct injection as the BlueDIRECT (let’s just hope Mercedes now has the injector problems the C and E Class suffered under control) and a choice of either a six-speed manual or a  new 7G-DCT ‘box, which will be a huge improvement on the dreadful rubber band box in the old B-Class.