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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

FAB1 Rolls-Royce Ghost for Classic Motor Show

The FAB1 Rolls-Royce Ghost Extended Wheelbase is no stranger to us at MSN Cars. Our esteemed managing editor, Tim Pollard, once spent some time in it, hobnobbing with the likes of Chris Evans, James May, Gary Barlow and Brian Cox. Back then it was on its way from Land’s End to John O’Groats, helping to launch a campaign aimed at raising £1 million for Breast Cancer Care.

Onyx Concept to feature Range Rover Aspen Ultimate Series at SEMA

Irish tuning firm Onyx Concept will be taking its lineup of cars to SEMA, and we have a feeling the company's Range Rover Aspen Ultimate Series will fit right in in Las Vegas. Onyx Concept is not as old as the old as some of the other European tuning houses, but they've already made waves with their the tuning programs for the cars that they have offered. The Range Rover Aspen Ultimate Series is not going to be all show and no go, even though we have to admit that we didn't think it was going to be easy to improve upon the supercharged Range Rover's stock output of 505 hp.