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Acura finds sales, still seeks luxury identity
Tue, 21 Dec 2010As Lexus, Mercedes-Benz and BMW battle for luxury brand sales leadership this year, Acura has been flying below the radar -- as usual. Honda's upscale division has had a solid year. Sales are up 24 percent over 2009, outpacing the gains made by luxury's big 3.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Design Museum's Designs of the Year Awards 2012
Thu, 09 Feb 2012The Design Museum opened its ‘Designs of the Year' exhibition yesterday in a celebration of global design innovation at its home in Shad Thames, London. Designs from across the world within seven categories – Transport, Architecture, Digital, Fashion, Furniture, Graphics and Product – have been nominated by industry experts, with the nominations now on show at the Design Museum. The first of the transportation nominations is the Autolib, a Parisian electric car commissioned by Paris' Mayor, Bertrand Delanoë.