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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Porsche 911 GT3 Fires: Porsche says don’t drive your 911 GT3

Porsche advises owners not to drive their 911 GT3 until the cause of recent fires is discovered. It’s almost commonplace for Ferraris and Lamborghinis to catch fire from time to time. But not Porsche.

Autoweek in review: Supercars galore, revving up for U.S. GP, C7 Corvettes and the Best of the Best

The week started out in supercar heaven with the reveal of the Lamborghini Aventador roadster and our video review of the stunning 2013 McLaren 12C Spider. Both of these European rockets sticker on the north side of a quarter million dollars. Tuesday brought us C7 Corvette spy shots, hidden in the video game Gran Turismo 5.