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London Motor Show News | British International Motor Show 2008 | CAR Magazine Online

By Tim Pollard Motor Shows 25 June 2008 09:00 No show, no blogs… yet! Come back to CAR Online after 22 July 2008 for the best insight from CAR’s award-winning editorial team. We’ll be prowling the show stands to dig out the stories that matter – and providing the context to make sense of the news and announcements at the Excel centre in London’s Docklands.

Leno invites Ricardo HyBoost Ford Focus to the garage

Jay Leno invited Tom Apostolos to the garage this week. He’s the president of Ricardo Americas, a tech company partially responsible for the hybrid powerplant on the McLaren P1. Leno and Apostolos talk about hybrids, and how you have to drive them tens of years and hundreds of thousands of miles to get any added value out of them.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.