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Driven: Delta Motorsport E-4

The Delta Motorsport E-4 is the outcome of three years of research, design and development that is key to a new generation of British ingenuity. Fifteen years ago, if asked to think about the low-volume sector of the British motor industry, the Rover V8 and tubular steel space frames would immediately have come to mind, along with a sizeable dose of fiberglass. Today a new wave of companies are exploring new and ingenious manufacturing, design and technologies.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

2012 Aston Martin V8 Vantage range gets an overhaul

The 2012 Aston Martin Vantage gets a tweak The Aston Martin V8 Vantage range gets an engineering and cosmetic facelift for 2012. Starts at £84,995. It’s all but impossible for Aston Martin to come up with a new mainstream model, so all they can do is nip, tuck and tweak their existing cars in the hope that the market continues to smile favourably on their offerings.