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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

SRT Viper gets refresh in 2015, product plan shows

Chrysler Group will bolster the Fiat brand but has dropped plans to add Fiat-derived small cars for Chrysler and Dodge this year, according to a new long-range product plan revealed Wednesday. The new plan updates Chrysler's five-year North American product outlook that it presented in November 2009. The update extends the outlook into 2016.

Ford Focus Electric debut

2012 Ford Focus Electric - debuted at CES Las Vegas We expected Ford to debut the electric version of the new Focus at the Detroit Motor Show next week until they did the whole ‘Electric Focus Tease‘ thing last week. Just like Audi with their latest e-Tron Spyder, Ford has chosen to take the wraps off at the CES in Las Vegas. Which is probably as clear an indication as you need that the car’s place in the marketplace is becoming blurred with the push towards electric cars.