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VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Lamborghini Aventador Roadster takes to the air(strip)

Lamborghini kicked off its 10-day Aventador LP700-4 Roadster media launch and dealer-education program on Monday, and it started off with a bang. Actually, with a roar. Five new Lamborghini Aventador LP700-4 Roadsters took to the south runway of one of the busiest United States airports for a photo shoot, some video and some fun.