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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Danbury Project 1 custom camper van: packed with gadgets

If you've left it too late to find a good hotel in Cornwall for your summer break, you may be interested in the Project 1 Volkswagen T2. It's the latest creation of Danbury Motorcaravans and – assuming you've got deep pockets – it offers five-star hotel accommodation on four wheels. What could be better?

Crunch watch October 09: the auto industry in crisis

Tuesday 20 October 2009• Honda's CEO said he would consider launching electric vehicles for sale in Europe, Japan and the USA in a possible change of strategy for the Japanese car manufacturer (Automotive News, subscription required)• Ford 59-plate car sales up by 22% in September ‘09 compared to the same month last year. Ford claims a 14.8% share of total new car sales for the same period (Ford)• Porsche, VW and Daimler all sent top executives to the Shanghai motor show in April, but chose to snub the Tokyo motor show this week. The news comes as China’s automotive market is set to become the world’s largest (Bloomberg)• Toyota enters the Korean car market, challenging the 72% market share owned by Hyundai Motor Co (Bloomberg)  Monday 19 October 2009 • The organisers of the Geneva motor show claim that 'all of the major manufacturers have already confirmed their participation' for the March 2010 event (Geneva Palexpo)• Jaguar is auctioning off the first XJ off the line to raise £1m for the NSPCC children's charity.