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Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

CDN-GM Interactive Design Contest August Update

It's hard to believe that the summer's almost over already, and with it your chance to win one of five paid internships (including housing) at GM's Warren, MI design studio in the CDN-GM Interactive Design Competition 2012. There has been some very high quality work coming in since June and with 19 days left, there's still plenty of time to put together your design for the next Buick Lacrosse, Cadillac SRX, Chevrolet Camaro, or GMC Terrain. The competition is open to all full-time college or university students from across the US and Canada, and is a fantastic way to make a name for yourself, improve your skills in the "off-season", and get a head start on your career.  The judges and mentors are participating heavily in the comments, so remember to show as much work as possible, from inspiration and mood boards to thumbnail and ideation sketches, in order to get the best feedback for your final design.

Hyundai confirms luxury Genesis Brand to take on Lexus & Infiniti

Hyundai are planning to launch the Genesis Brand (Hyundai Veloster pictured) The rise and rise of Hyundai (and Kia too) has lead to speculation for some time that the next stage in their evolution is a proper luxury brand to take on Infiniti and Lexus, and it’s now confirmed that Hyundai will be launching the ‘Genesis’ brand within two years. Not to be confused with the ‘Not for the UK’ Hyundai Genesis, the Genesis brand will be a range of cars from Hyundai offering real competition for the luxury brands from Nissan and Toyota, but with a dose of Hyundai pricing and warranty thrown in to the mix. Hyundai’s product manager in Australia – Roland Rivero - has come out and confirmed that the Genesis brand is in  the making and will initially – at least in Australia – offer two RWD cars.