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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Rolls-Royce Phantom Coupe Aviator Edition Pebble debut

Rolls Royce has created a special edition of the Phantom Coupe – the Rolls-Royce Phantom Coupe Aviator Edition – to debut at Pebble Beach. Even car makers at the very top end produce limited edition models to garner extra sales, and Rolls Royce is no different. With the Pebble Beach petrolhead jolly about to kick-off in Monterey, Rolls Royce has revealed a limited edition Phantom Coupe – the  Rolls-Royce Phantom Coupe Aviator Edition – which will debut at Quail and celebrates Charles Rolls’ passion for aviation.

Audi A5 gets new TDIe engines & SE Technik spec

Audi A5 TDIe offers more efficient engines in Sportback & Coupe Audi has made the A5 Coupe and Sportback even more efficient with two new TDIe engines and SE Technik specification option. We’ve only just reported the powerful BiTurbo 3.0 litre diesel engines for the Audi A6 and A7, and now we get news from Audi of diesel engines at the other end of the spectrum with new, more efficient TDIe engines for the Audi A5 Coupe and A5 Sportback. The new efficient TDIe engines come in either a 136PS or 163PS versions, with fuel economy as impressive as 64.2mpg in the A5 Sportback 2.0 TDIe 136PS.