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First Sight: Hyundai i30

Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30 last week, ahead of its global debut at the Frankfurt motor show today. The event was held in Frankfurt's renowned Cocoon Club (the venue will also play host to this year's Interior Motives Awards, which takes place this coming Wednesday night), and was chosen because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. "We have been inspired by nature and beautiful shapes," Buerkle told the audience of journalists at the launch.

Buick to scrap trim levels

Buick will eliminate its “CX,” “CXL” and “CXS” trim levels in the 2012 model year, opting for a few “stair-step” packages instead, one of the brand's top marketers said today. “It isn't befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion.

One Lap of the Web: Chevrolet, Caswell, custom Caterhams, crispy cars

-- Louis Chevrolet -- along with brothers Gaston and Arthur -- were race-car pioneers long before Billy Durant ever made them into the Heartbeat of America. Louis was driving the No. 7 Frontenac when it caught fire at Sheepshead's Bay, Brooklyn, in September of 1919.