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Top Gear: TomTom SatNavs voiced by Jeremy Clarkson pulled

Clarkson's voiceover for TomTom SatNav cancelled It seemed like a cracking plan for all concerned to get Jeremy Clarkson to add a voiceover for a TomTom SatNav, particularly with the Top Gear live show rapidly approaching and a million children starting to wonder what on earth they can get dad for Christmas. But it looks like someone has dropped a big clanger as it’s been revealed that getting Jezza to attach his voice – and name – to a TomTom SatNav breaches the BBC’s editorial guidelines. As a non-commercial organisation (although that’s extremely debatable when it comes to BBC Worldwide) the Beeb has to make sure it’s not seen to be promoting any particular products and, more importantly, that its on-air talent aren’t entering in to commercial agreements for products they are associated with.

Ferrari 458 Italia – in the flesh

New Ferrari 458 Italia out testing And today we’ve had drop in to our inbox a picture of a 458 Italia in the flesh, which gives far more idea of perspective than the artfully-lit studio shots Ferrari released. It’s no real surprise that 458s are running around, with the official reveal only a matter of weeks away at the Frankfurt Motor Show. And Ferrari hasn’t gone to huge lengths to disguise this car – just some black and white paintwork.

Alfa Romeo & Mazda to build new roadster

Mazda & Alfa to jointly develop a new roadster Alfa Romeo and Fiat have signed an agreement to build a new new RWD roadster based on the next generation Mazda MX-5 platform. Sergio Marchionne is a big believer that the only way to survive as a mainstream car maker is to be as big as possible and share development costs whenever you can. Which explains – from the Fiat point of view – why Alfa Romeo has entered in to an agreement to produce a new roadster with Mazda to be based on the next generation Mazda MX-5 RWD platform.