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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Ford's young driver training proves a hit

FORD'S new young driver training programme, dubbed Ford Driving Skills for Life, has proved an instant hit with the first two sessions being substantially oversubscribed. Over 500 applications were made for the 300 free places available at Excel in London and the Trafford Centre in Manchester, and the participants aged between 17 and 24 received tips and guidance in the controlled environment of a purpose-built track. Manchester University student, Ryan Harrison, who took part in the free driver training, said: “I’ve learned so much today, especially in the skid car, learning what I’ve done wrong in the past without realising it and where to put my hands on the wheel.

Ford Focus RS the first pictures

By Tim Pollard First Official Pictures 04 July 2008 00:01 The wait is over. Ford today officially took the wraps off its new Focus RS – the hottest hatch on the planet, judging by the first official details. We'll see the new fast Ford at the 2008 London motor show, but the first customer cars won't arrive until spring 2009.