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BMW rolls out 2014 2-series, 2015 M3 sedan and 2015 M4 coupe at the Detroit auto show

BMW had a number of debuts at the Detroit auto show this year -- we got our first (official) looks at the 2014 2 Series coupe, 2015 M3 sedan and the 2014 M4 coupe on the show floor. The electric i3 city car and its plug-in hybrid i8 supercar cousin were there as well, along with a massaged 2014 BMW Z4 convertible. But let's take a closer look at the new stuff: 2014 BMW 2-series BMW We should be seeing the 2014 BMW 2-series on dealer lots soon.

Bentley sells like Hong Shao Rou in China

Bentley - the Chinese can't get enough of 'em In case you’re wondering, Hong Shao Rou is a Chinese dish of cubes of braised pork belly glazed with caramelised sugar and Shaoxing rice wine. It was Chairman Mao’s favourite dish and so, despite China’s headlong dive back in to post-Mao capitalism, is a dish much loved and much revered in China. A bit like Bentley.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?