Echlin Ignition Parts Ech Ar6037 - Accessory Relay on 2040-parts.com

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Lotus to double production – Return to Motorsport

Lotus CEO Dany Bahar plans to double production at Hethel and return to Motor Sport Through all the gloom and doom car makers have reported over the last year and more there has been one shining light which has seemed impervious to the downturn – Lotus. They’ve not only remained profitable but they’ve managed to bring to market a new car – the Lotus Evora – which has not only been pretty well universally praised but has a full order book to boot. Clever trick.

Jaguar SUV / Crossover (C-X17 Concept) arrives early

The firts look at the Jaguar XQ SUV (pictured) as it leaks out ahead of a Frankfurt debut Jaguar Land Rover don’t have a lot of luck keeping their concept cars under wraps ahead of their official debut. And so it is with the Jaguar SUV/Crossover. The Jaguar C-X17 Concept – which previews a new Jaguar platform and the first look at a compact-ish SUV Crossover – is due to arrive in a few days at the Frankfurt Motor Show.