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Government driving down electric avenue

THE GOVERNMENT is to lead by example by buying more than 150 electric and plug-in hybrid cars for its fleets. All fleet managers will have funding allocated with a view to buying ultra-low-emission vehicles (ULEVs) to replace older vehicles as part of the their normal working life cycle. According to Westminster sources, a long-term plan is in place to make such cars and vans entirely commonplace.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

News watch Jan 2010: today’s auto industry news

Wednesday 20 January 2010• Rolls-Royce has appointed Torsten Mueller as chief exec from the end of March 2010. He is currently BMW's global product management boss and will replace Tom Purves who will retire after 25 years with the BMW Group (Rolls-Royce)• Japan has bowed to pressure and extended its scrappage scheme to include American brand vehicles. Many had been barred from the scheme because they had different fuel economy standards (Automotive News, subscription required)• New GM Europe CEO Nick Reilly has vowed that Opel and Vauxhall will become a global company.