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Jaguar XF Sportbrake Geneva 2012 Debut

The Jaguar XF Sportbrake will debut at Geneva 2012 The Jaguar XF Sportbrake – the long awaited Jaguar XF Estate – will debut at the Geneva Motor Show in March. The Jaguar XF Sportbrake (XF Estate) has been a long time coming, but Jaguar finally gave official confirmation the XF Sportbrake was on the way back in November. Since that official confirmation of the Sportbrake we’ve had a couple of teases from Jaguar, first with a photo of Santa loading gifts in to the boot of the Sportbrake – complete with @sportbrake camouflage – and a subsequent tease with an image of the Sportbrake festooned with stuff it will accommodate pasted across the back.

MINI Vision Concept shines a light on the 2014 MINI Mk 3

The MINI Vision Concept (pictured) previews the arrival of the new MINI Mk 3 in 2014 We’ve had spy shots of the 2014 MINI Mk 3 running around the Interwebs for quite some time, to such an extent that MINI revealed their own ‘spy photo’ of the new MINI earlier this month. But now we get the real deal – or at least the concept version of the real deal – in the form of the MINI Vision Concept revealed by MINI in Munich yesterday. Much of the MINI Vision is covered in a layer of concept frippery, but looking through the toys and flights of fancy, we still get to see a lot of what thye Mk 3 MINI will offer.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.