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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

The craziest cars from the Frankfurt Motor Show

Frankfurt 2013 offered an automotive smorgasbord of technology, from out-there concepts like Vauxhall’s ‘condor-winged’ Monza to down to Earth next-gen production vehicles like Volkswagen’s e-Up! and e-Golf all-electric hatchback pairing. In the middle stood our next 10 cars.

Design and Technology at Siggraph 2008

From 11-15 August over 28,000 artists, research scientists, developers, filmmakers, and academics from around the world gathered in Los Angeles for the 35th Siggraph Conference on Computer Graphics and Interactive Techniques. The Siggraph conference includes courses and technical paper presentations, new technologies demos, an art gallery, computer animation festival, and an exhibition by software and hardware vendors. While the New Tech Demos and the technical programs are focussed on technologies that designers will have to wait several years for, several automotive software and hardware suppliers announced new shipping products at Siggraph.