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Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

CCS/GM E-Flex project

Cadillac V-Flex Evan Mai Evan Mai presented the Cadillac V-Flex, a mid-engine electric race car that uses GM's E-Flex platform in a new configuration and advances Cadillac's art & science design language.  The race inspired proportion and layout of the V-Flex draws heavily from Le Mans prototype and F1 cars. Power would come from an electric motor with a range extending internal combustion engine. The Li-ion battery placed in the bottom center of the vehicle could be swapped from underneath the car during pit stops. Aluminum heat sinks in the rear efficiently dissipate heat away from the motor and battery while performing as a rear spoiler.  The front grille serves to communicate the Cadillac design philosophy and also serves as a functional aerodynamic enhancement.

McLaren 12C Spider gets public debut at Pebble Beach

McLaren has given the convertible MP4-12C – the McLaren 12C Spider – its first public outing at Pebble Beach. It’s a month since we had the reveal of the McLaren 12C Spider – the very appealing trick roof version of the MP4-12C – but we hadn’t actually seen it in the flesh. At least not until this weekend when McLaren gave the 12C Spider a public outing at Pebble Beach.