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BMW 7-series (2009) first pictures

By Ben Pulman First Official Pictures 05 July 2008 00:00 This is BMW’s fifth-generation 7-series, and despite looks inspired by the Concept CS, if we’re honest the new car doesn’t look much different from the old car. Worry not though, as there are plenty of technical highlights to surprise and delight. Rear-wheel steer, Efficient Dynamics technology, night-vision, unrestricted internet access, a revised iDrive system and an all-new 3.0-litre diesel engine stand out.

BMW vs Winter: all you need to know about BMW xDrive

By the CAR editorial team 21 January 2014 15:00 According to BMW, its ‘xDrive’ all-wheel drive system is more popular than any other premium brand’s four-wheel drive drivetrain. That’s right: in the UK, xDrive outsells Audi’s famous quattro system, not to mention Mercedes ever-expanding 4Matic range, and all-wheel drive version of Jaguar’s XF and XJ. If you had to name an all-wheel drive BMW off the top of your head, you’d probably plump for the X5, but the truth is that xDrive has infiltrated the majority of BMW models.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?