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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

The Future Role of the Vehicle Designer

The vehicle design department at the Royal College of Art hosted the second in a series of five lectures looking at the future of the profession last week. Moving on from the previous week's topic of sustainability, this debate explored the future roles and responsibilities of the vehicle designer. Head of department Dale Harrow began by posing the question "Is it time to rethink – do we still need the car?" Although still relevant, Harrow's ultimate answer to this was that the profession was about to see marked change, with the end to an era where "designers are locked behind closed doors in studios".

Peugeot 2008 DKR gets 340 bhp turbo diesel to fight the Dakar Rally

Peugeot 2008 DKR (pictured) gets 340 bhp turbo diesel to fight the Dakar Rally The days of Peugeot’s motorsport activities being integral to the brand’s identity are long gone, but Peugeot are still playing motorsports with a few headline grabbing projects like Sebastian Loeb’s Pikes Peak car. But Peugeot’s motorsport activities at the moment are extending a bit further than hitting Pikes Peak (and the Goodwood hillclimb) in a monstrous Peugeot 208 T16, and a 2008 to take on the Dakar Rally was revealed back in April. Then, we got to see the Peugeot 2008 DKR in all its Mad Max glory, but Peugeot were being a bit circumspect about what was underneath their Apocalypse-taming Rally Raid Monster.