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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Honda revises Civic Si for 2014

When the 2014 Honda Civic Si goes on sale March 12, it'll carry a base price of $23,580, including destination. That gets you a bit more power over previous editions of the Si, plus some styling upgrades and extra tech. The new Civic rides on 18-inch alloy wheels -- one inch bigger than last year.

Porsche 917s at Goodwood – Porsche Goodwood News

Porsche are bringing a number of Porsche 917 Le Mans cars to the Goodwood Festival of Speed But Porsche aren’t just bringing along the 917s, they’re also bringing along a bunch of 917 drivers to re-create their exploits, including Richard Attwood, former F1 driver and 1970 Le Mans winner for Porsche, driving a 917; sports car racing legend Brian Redman will be behind the wheel of the 917/30 CanAm racer; David Piper, who bought a 917 new from the factory in 1969, will be driving his own car; and Jackie Oliver, who won Le Mans in 1969, will be reunited with an evocative Gulf-liveried 917. Treats galore. But Porsche aren’t going to waste the opportunity to bring along something more contemporary.