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Mitsubishi i MiEV electric vehicle priced at $45,660

Mitsubishi Motors Corp. has priced its new electric vehicle at 4.38 million yen, or $45,660 at current exchange rates, and wants EVs to account for 20 percent of its global output by 2020. Mitsubishi unveiled the production version of its i MiEV battery-powered car on Friday, saying it aims for 1,400 lease sales to corporate customers and local governments by March 31, 2010.

News watch November 2012: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Friday 30 November 2012• Europe's trade ministers are looking at a free-trade pact with Japan, despite resistance from EU car manufacturers. Currently Japanese cars attract a 10% tariff upon import to Europe.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.