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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

China automaker Brilliance halts Europe exports, executives say

Brilliance China Automotive Holdings Ltd., BMW AG's partner in China, has halted its car exports to Europe after its BS4 and BS6 sedan met with a cool reception, and there is no timetable for a resumption, senior executives said on Thursday. The head of Brilliance's former importer for Europe, Hans-Ulrich Sachs, told Automotive News Europe in March that another reason the automaker struggled is because it refused to lower the starting prices on the BS6 and BS4. "They didn't want to lose any money per car," said Sachs, the former boss of the now dissolved import company HSO Motors Europe.

Stunning classics at the inaugural Arizona Concours

While the rest of the country dug out from the Polar Vortex, Phoenix was applying SPF30, adjusting its straw boater hat and parking a collection of beautiful cars on the lawn of its historic Biltmore hotel. The inaugural Arizona Concours launched Jan. 12 and featured 76 beautiful cars spread out on the Arizona Biltmore's perfectly manicured lawn.