Echlin Ignition Parts Ech Ts5750 - Coolant Temp Sensor on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Drive trailer gets our right foot all twitchy

Once in a while, in between the Fast and Furious movies, we pine for some real old-school car chases on film--whether they involve police, murderers or other race-car drivers. Le Mans comes to mind, along with Bullitt, or anything by John Frankenheimer. And if a car-centric movie wins a few indie awards, that's all the better.

New 2015 Hyundai i20 PROPERLY revealed – debuts at Paris Motor Show

The new 2015 Hyundai i20 revealed The Hyundai i20 is a decent, if slightly uninspiring, car, but it has shown Hyundai know how to put a car together to target a market dominated by the Ford Fiesta, and the new i20 – which will be revealed at the Paris Motor Show in October – should see the i20 edging closer to the Fiesta in appeal. Now, following a tease reveal of the new Hyundai i20 using design sketches last week, we get the reveal of the all new, second generation i20 ahead of its public debut. Using Hyundai’s ‘Fluidic Sculpture 2.0′ design language, the new i20 gets looks that are clearly inspired by the new i10 for a more modern look, with a new take on the Hyundai grill and black-c-pillars for a floating roof, making the new i20 look more contemporary, if a little bland.