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BMW i8: Mission Impossible
Mon, 07 Nov 2011BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’, berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.
Ford Fiesta (2008): first official pictures
Fri, 15 Feb 2008By Tim Pollard First Official Pictures 15 February 2008 00:01 You’re looking at Ford’s new Fiesta. The new supermini shares around half its parts with the Mazda 2 – which means the newcomer is the same size as today’s Fiesta but slightly lighter. Its diet will pay dividends in sensible things like emissions and fuel economy, but should also make it fun to drive.After months of speculation, we can finally see how closely the Fiesta has followed the Verve concept car, shown at numerous international motor shows.
Porsche announces new Weissach design center and wind tunnel
Wed, 24 Nov 2010Porsche is to invest around €150m into its Weissach development facility, including a new design center. The plans also include an electronics integration department and a state-of-the art, on-site wind tunnel, which is hoped will allow the company to realize an holistic approach to efficient design, with a strong focus on aerodynamics. When we spoke with head of Porsche design, Michael Mauer, at this year's Paris motor show, he also alluded to the fact that the Volkswagen Group's – and, more specifically, Walter de'Silva's – recent influence on the German manufacturer was shifting its attitudes: "The Volkswagen Group has a very good understanding of how much freedom a brand needs to keep its characteristics and with [Walter] as 'conductor', I feel a lot of support with design issues within the company," explained Mauer.