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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Spyker C8 Aileron Spyder (2009) first pictures

By Gareth Evans First Official Pictures 17 August 2009 12:30 Dutch supercar maker Spyker unveiled a prototype for its forthcoming C8 Aileron Spyder at the 2009 Pebble Beach concours d'elegance. It's a drop-top version of the company’s hand-crafted C8 Aileron and production versions are due early in 2010. There's a coupe version as well - which was unveiled at this year's Geneva motor show - and together the two cars mark Spyker's second generation of supercars after the original C8s.

Mazda Mazda6 [w/Gallery]

Mazda gave its Mazda6 its world debut today at the 2012 Moscow auto show. The Mazda6, which is the production version of the Mazda Takeri concept first seen at the Tokyo motor show last year, follows the automaker's new ‘KODO - Soul of Motion' design language. The Mazda6, which measures in at 4,800mm long, 1,840mm wide, 1,450mm high with a wheelbase of 2,830mm, features the ‘signature wing' - an element of the new design language - set into the front, while the creases extending from the tips flow into body character lines.