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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

The Best (and worst!) of France and Italy

Call this the gathering of cars you're amazed even started. Yet, there were over 300 of them by 11:00 a.m., spread all over the lawn and under the trees in Woodley Park in Van Nuys, Calif. for the annual Best of France and Italy car show.

Why the Honda Ridgeline pickup is driving off into the sunset

The Honda Ridgeline is a good example of what happens when an automaker abandons a model. After much fanfare with its introduction in 2005, little was done to upgrade the mid-sized pickup. Ridgeline's plummeting sales are no surprise considering the lack of sheet metal changes and significant engineering improvements over the seven-year period.