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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

How Chevrolet plans to double sales in Europe

Chevrolet is planning to double European sales inside five years - and the new Orlando MPV and ground-breaking Chevrolet Volt are just two examples of how GM's budget brand plans to reach new customers. We often hear how up-and-coming brands hope to perform sales miracles, and the harsh truth is there's not the space for all of them to be proved right. But there is enough momentum behind Chevrolet to pay attention to this particular claim.

Ford and GM reliability ratings dip in Consumer Reports survey

Consumers rated Ford's new Explorer, Fiesta and Focus models at less-than-average reliability during their first year, according to Consumer Reports' annual auto survey. Poor reception of the new models bumped Ford's overall reliability rank from the 10th spot in 2010 to the 20th this year among the 28 major nameplates included in the survey. Findings are based on responses from 1.3 million vehicle owners or lessees who subscribe to the magazine.