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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

CAR readers interview ex-F1 star David Coulthard

By Ben Whitworth (photos by Jacob Ebrey) Motor Industry 22 May 2009 11:21 In a somewhat surreal event, we caught up with David Coulthard at Goodwood circuit this week and put the best of your questions to the former Red Bull racer. Why was it surreal? Well, the Scot was hammering around the circuit in Volkswagen’s Caddy racer – a front-drive turbodiesel van that  completes in the Volkswagewn Racing Cup championships.

Britain becomes the engine room of Europe

By Nigel Wonnacott Motor Industry 26 June 2008 13:59 Britain makes twice as many engines each year as cars. Latest industry figures reveal more than 3.1 million petrol and diesel engines were produced at domestic plants in 2007, compared to just over 1.5 million cars. Output has soared recently, with more than half a million more engines leaving production lines in the last two years.