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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Who's Where: Toyota design chief moves to head-up Yamaha design

Akihiro Dezi Nagaya has moved from his position as chief designer at Toyota to Yamaha Motor Company, where he will take up the post of chief general manager of design. The move became effective on 1 July, and sees Nagaya move from his position as CEO of Tecno Art Research, a freelance design office for Toyota projects located in Nagoya, Japan. His replacement at Tecno Art Research is Hiroshi Kawahara, Toyota's former general manager of advanced design.

Ford F-150 SVT Raptor gets turned into 'The Beast'

Looks like we've got ourselves a good ol' fashioned truck horsepower war brewing. Hot on the heels of the debut of the Chevrolet Silverado-based Reaper by Lingelfelter and the Callaway-tuned Chevrolet Silverado, German tuner Geiger has brought out their version of the Ford F-150 SVT Raptor dubbed "The Beast." Apparently, the company felt that the standard Raptor just didn't produce enough power, but their take on the already mental truck is slightly different from Hennessey's approach. Geiger has added a 2.9-liter supercharger to the 6.2-liter V8, bringing the horsepower output up from 411-hp to 572-hp.