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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Saturn has interested buyers, GM says

Saturn is attracting interest from a "few" parties that might want to acquire the brand, a General Motors spokesman said Thursday. GM has hired Steve Girsky, formerly senior auto analyst for Morgan Stanley, to help advise on any possible Saturn deals. Saturn spokesman Steve Janisse said, "There is interest from investors in doing a spinoff, and there are other entities interested in just buying it." He said he does not know whether the interested parties are other automakers.

New Hyundai SUV to show at Geneva

And now Hyundai is looking to make an impact on the compact SUV market, with the announcement of an “Urban Nomad” concept (whatever that is) to be shown at Geneva next month. Hyundai HED-6 SUV Concept will show at Geneva It looks like Hyundai are trying to create an aggressive and contemporary looking vehicle that can be utilised in today’s urban landscape for a multitude of uses. Sporting chunky 21″ wheels, angular style lines, swept-back headlights and a very stylised rear window made of  Lexan plastics instead of glass.