Edelmann 80605 Steering Pressure Hose-pressure Line Assembly on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Holden restores its futuristic 1969 Hurricane concept car

Holden, General Motors' Australian subsidiary, has resurrected its first-ever concept car: the 1969 Hurricane, packed with then-futuristic technology, some of which wouldn't make its way into production cars for more than a decade. When it was first revealed, the mid-engine, rear-wheel-drive, two-seat sports car showcased in-your-dreams innovations such as a rearview camera, a magnet-based navigation system, automatic air conditioning, electronic displays and a station-seeking radio. Holden designers started restoring the Hurricane concept--code-named RD 001--in 2006, using as many of the original parts as possible.

Concept Car of the Week: Dodge Deora (1967)

Half concept car, half custom but all awesome, the Dodge Deora was designed by former GM designer Harry Bentley Bradley for the famous car customizers the Alexander brothers who wanted to build a radical custom truck using one of the Big Three's new cabover mini-pickups. They relied on Bradley's futuristic drawings to seduce Chrysler who eventually agreed to provide a stripped down A100 truck for them to customize although the final design shares almost nothing with the original donor car. The cabin was radically chopped and integrated into the rest of the body and – after its suspension was also lowered – the overall height of the Deora was reduced by a whopping 380mm.