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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

New Citroen 2CV – is that the Citroen Nouveau tease?

The latest Citroen tease of a new car for Frankfurt This image is of hardly more help than the one we’ve already seen. And Citroen are being absolutely no help at all. They’re obviously hoping for a bit of viral speculation – and they’re getting it.

Daimler, Renault are set to share vehicle platforms and engines

Following a year of intensive high-level talks and secretive, behind the scenes strategy meetings, Daimler AG and Renault SA have agreed on plans that will see their car-making divisions--Mercedes-Benz, Smart, Renault and Nissan--share resources on a wide range of products. The move signals more consolidation within the European automotive industry. Daimler chairman Dieter Zetsche and Renault president Carlos Ghosn have set out three primary areas of cooperation that will see the carmakers share small-car and light-commercial-vehicle platforms, small gasoline and diesel engines, and electric drive systems.