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Contest: Mazda Design Challenge

The 'Mazda Design Challenge', launched September 27 exclusively through the social networking website Facebook, is enlisting help from Facebook users in the United States to compete to design a future Mazda 3. The winner of the contest will work with Franz von Holzhausen, director of Mazda Design in North America, and his team, to bring the concept to life, live on stage at the 2007 Los Angeles International Auto Show in November. Contestants submitted a 150-word description of their vision of the 2018 Mazda 3 including an optional sketch.

Mini introduces two special editions

Mini has introduced two special-edition Coopers, the Mini Baker Street and the Mini Bayswater. The company says the models were made to spread London's signature style in the year the country hosts the Olympic Games. The Baker Street package is available only on the base Cooper, while the Bayswater package can be had with Cooper or Cooper S underpinnings.

BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.