Egr 881388 Integrated Design Side Step 10-13 Equinox on 2040-parts.com

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

General Motors' MyLink rivals Ford's Sync infotainment system

General Motors is introducing a competitor to Ford's Sync infotainment system that will provide text messaging, e-mails, traffic advisories and other connected-car functions. The system, called Chevrolet MyLink, will let motorists link their smart phone and its functions--such as texting, calls, music or navigation--to the vehicle's voice recognition software, sound system and navigation screen. MyLink will be launched in the Chevrolet Volt and Equinox this fall.

Audi A1 – the ONLY premium Super Mini

Werner Zimmermann, Audi's Head of Quality, says the Audi A1 will be the only premium Supermini We’ve got a bit bored with the tease that is the Audi A1. After all, we have a pretty good idea what it’s all about and it seems to be being milked for all it’s worth. We did run the ‘Audi A1 Graffiti’ tease, and the ‘Audi A1 Design’ a few days ago.