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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

McLaren Automotive officially launches as the MP4-12C speeds toward production

McLaren Automotive laid out its ambitious plans to become a competitive player in the high-performance car market on Thursday and wants to build up to 4,000 top-shelf sports car annually by the middle of the decade. The company held a grand opening at its base in Woking, England, to celebrate the progress and officially unveil the MP4-12C as it moves toward production. The estimated 592-hp supercar is expected to be exceptionally light and aerodynamic as the company takes aim at the best of Ferrari and Lamborghini.

BMW M4 Convertible revealed. Price from £60,730

The BMW M4 Convertible (pictured) revealed We reported last month that the new BMW M4 Convertible would debut at this year’s New York Auto Show, and here it is ahead of that debut complete with trick folding metal roof, 425bhp and a price tag that just nicks over the £60k line. A direct replacement for the old M3 Convertible, the M4 Convertible will cost you just over £4k more than the M4 Coupe, but for the extra money you get the same car but with infinite headroom – and a big weight penalty. The new 3-piece metal folding roof can be tucked away in a mere 20 seconds at the flick of a switch, with better noise insulation than the M3 Convertible had and more room in the boot when the roof is down too.