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Lamborghini Aventador Roadster takes to the air(strip)

Lamborghini kicked off its 10-day Aventador LP700-4 Roadster media launch and dealer-education program on Monday, and it started off with a bang. Actually, with a roar. Five new Lamborghini Aventador LP700-4 Roadsters took to the south runway of one of the busiest United States airports for a photo shoot, some video and some fun.

Fiat 500C Prices announced – and the UK gets it first!

Fiat has announced UK Car Prices for the 500C - and the UK is the first in Europe to get the 500C [ad#ad-1] Fiat, on something of a roll at the moment, revealed the latest version of the terrific Fiat 500 – the convertible Fiat 500C – at the Geneva Motor Show earlier this month, and has now revealed prices for the UK. The Fiat 500C will be on the roads by the Summer in the UK – ahead of anywhere in Europe, including Italy – and will no doubt prove to be as successful as its tin-topped siblings. Starting point for the 500C is £11,300, rising to £14,100 for the high-spec ‘Lounge’ version.

UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.