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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

2013 Range Rover gets its first Award

The 2013 Range Rover – which has just arrived at the 2012 Paris Motor Show – has garnered its first award as the top 4×4 by the Sunday Times. It seems that the Sunday Times felt able to judge all that mattered about the new Range Rover from a ride in the passenger seat of a new Range Rover being driven by Land Rover’s Chief Engineer, Mike Cross. Very odd.

Car Design News website maintenance

Every now and then we have to do a little back room maintenance on the good ship Car Design News and today is one of those days. So if you plan on visiting us later today from around 12am (GMT) and can't access what you're looking for, don't panic, the downtime should only take an hour as our servers are receiving an upgrade. Sorry for any inconvenience this may cause.