El Camino Front Wheel Bearing, Outer, 1979-1987 on 2040-parts.com

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Lexus at the London motor show 2008

By Ben Whitworth and CAR reader reporter Carcare Motor Shows 23 July 2008 16:40 There was a performance bent on the Lexus stand, proving that Toyota's upmarket premium brand is keen to shed its image as a purveyor of steady-Eddy, high-luxury but low-on-thrills cars. What’s new on Lexus’s London motor show stand?The seen-it-before LF-A and the on-sale-now hotshoe IS-F – as well as its full line-up of hybrid models. We’re getting rather accustomed to seeing the LF-A – the Lexus supercar has been knocking around in one form or another since it was unveiled at the Detroit motor show in 2005.

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.