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New MINI One revealed: Geneva Motor Show

The new MINI One (pictured) revealed in Geneva The big news for the Geneva Motor Show and MINI – apart from the display of the new MINI Cooper and Cooper S – was supposed to be the MINI Clubman Concept, a first look at the new Clubman in all its over-sized glory. But lurking on MINI’s stand in Geneva is also the new entry-level MINI – the new MINI One (pictured above). With a lesser spec than its siblings, the new MINI One comes with a body coloured roof, less butch front bumper and smaller wheels and an all round pruned-down spec.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Young driver training scheme to expand

AN EXCITING scheme has been launched in curricula across the country to give children education in and practical experience of safe driving. A mixture of off-road hands-on young driver training mixes with theory work to give kids a head-start on road safety issues and take away some of the urge to rush to pass their tests when they reach 17. After tracking the progress of students who took part in a pilot scheme, the operators of Young Driver at School discovered that the training course reduced the rate of accidents by half, when compared to the normal accident rate for 17-24 year-olds.