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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Skoda to crown range with seven-seat SUV (2014)

By Ollie Kew Motor Industry 19 April 2014 17:00 Skoda is plotting a large new 4x4 to sit at the top of its range, CAR can reveal. The new SUV will compete with Korean seven-seater SUVs like the Hyundai Santa Fe and Kia Sportage, and be positioned a rung further up than Skoda's wildly successful Yeti crossover. Skoda's top brass has already green-lighted the plan to offer a family 4x4, and early prototype miles are reportedly already at the initial testing phase, CAR has learned.

Mercedes F1 Schumacher sets the pace in Melbourne

Mercedes F1 Michael Schumacher - fastest in practice in Australia Michael Schumacher showed some of the promise for Mercedes 2012 F1 in Melbourne, setting the quickest time in damp Friday practice. With the first F1 Grand Prix of the 2012-2013 season taking place this Sunday at Melbourne’s Albert Park, we thought we’d look in at Friday’s practice to see if there are any clues to this year’s form. To be honest, Friday practice is often more tactical than anything else so we shouldn’t read too much in to what’s gone on.