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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Chrysler ecoVoyager Concept

The third eco-friendly concept Chrysler will be unveiling at the Detroit Auto Show in January will be this ecoVoyager show car, a four-door, four-passenger vehicle. Like the Ford Airstream concept unveiled at the Detroit Auto Show last year, this concept explores the potential of maximizing interior space through employing an electric powertrain mated to an environmentally-friendly hydrogen fuel-cell. Overall the exterior design of the ecoVoyager appears fairly conventional.

Vauxhall / Opel Adam spied undisguised

The GM rival for the MINI and Fiat 500 – the Vauxhall and Opel Adam – has been caught undisguised on a photo shoot in Spain. The last news we had of what we thought was going to be the Opel Junior was GM’s announcement that it would actually be the Opel Adam – named after Opel’s founder – and, oddly, also the Vauxhall Adam. So far we’ve only seen the usually prototypes with swirly camouflage floating around Europe’s roads, but now we get the first shots of the Adam grabbed undisguised on a photoshoot in Spain.