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Jaguar F-Type Coupe ‘Art of Villainy’ with Tom Hiddleston continues #GoodToBeBad campaign (video)

The Jaguar F-Type Coupe and Tom Hiddleston in Art of Villainy The UK has only just got the British Villains video advert for the new Jaguar F-Type Coupe (it was broadcast earlier this week on ITV), but that’s just the start of Jaguar’s campaign to make the world aware that the new F-Type Coupe offers something a bit special. The next promo video for the F-Type Coupe  - Art of Villainy - has already arrived and features Tom Hiddleston as the suave villain teaching us what it takes to be a proper villain. An opening voiceover of the John of Gaunt speech from Shakespeare’s Richard II (This blessed plot, this earth, this realm, this England..) sets the scene for an unashamedly patriotic push for the uniqueness of the F-Type Coupe.

News watch Feb 2010: today's auto industry news

Tuesday 2 February 2010• Spyker has outlined its plans for Saab, which include a new 'all Saab' 9-3 to be launched in 2012. Read the full story here (Saab)• EuroNCAP has named the VW Golf as 'Safest Car of 2009' after ranking all the 33 models it crashed last year (Volkswagen) • Toyota's massive recall to fix fault accelerator pedals could cost the company £1.25bn in lost output and sales (BBC)• Ford will unveil an Edge SUV at next week's Chicago auto show with a turbocharged four-cylinder Ecoboost engine, but the extensive visual mid-life facelift has been made economically possible thanks to Ford's worldwide consolidation of its model ranges (Detroit News) • Toyota has denied that it ignored warnings and acted slowly over reports of unintended acceleration in its vehicles (Detroit News) Monday 1 February 2010• Lotus's vehicle engineering director Roger Becker announced his retirement today. Becker, 64, joined Lotus in 1966, worked alongside Colin Chapman and helped develop every single model since (Group Lotus)• Tata Motors' total sales last month hit 65,478 vehicles – a rise of 77% over January 2009.

Mini hits three million milestone

THE MUCH-LOVED new Mini has reached two major milestones this week. Since BMW took over the brand in 2001, three million Minis have now been produced at the plant in Oxford and the company has also reached the two million mark in Minis for export. The three millionth Mini is a five-door Hatch Cooper S and has a special exterior design to celebrate its heritage and British roots.