Engine Crankshaft Position Sensor Standard Pc532 Fits 03-06 Kia Sorento 3.5l-v6 on 2040-parts.com

Future products: Kia seeks lively, upscale look

Kia's redesigned Optima sedan and the Cadenza replacement for the Amanti, both due next year, reflect an emphasis on creating a livelier and more upscale look for the once-bland brand. Indeed, styling has been a crucial element of Kia's new-product push in the past 18 months. The team at Kia Design Center America near Los Angeles--part of the automaker's global design network led by onetime Audi design chief Peter Schreyer--has helped set the new styling direction.

Webinars: Using an ecological microfiber material for automotive interiors

CDN's third webinar 'Driving the Green Way: the First Ecological Microfiber for Automotive Interiors' was presented by Miko on 31 March, 2010. View the recorded webinar in our archive by clicking the above link. You can also find out more about the Italian company and its ecological production and manufacturing processes, plus the application of its Dinamica microfiber material on seating areas, door panels and roof lining – as well as on steering wheels, gear shifts and parking brakes – in the following article.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.