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BMW unveils 2012 Olympic Pavilion
Tue, 07 Feb 2012BMW – one of the major sponsors of the 2012 London Olympic and Paralympic Games – has unveiled its pavilion for the event. Designed by British architecture firm Serie, the Pavilion makes use of various carbon reducing and recycled elements in its construction to symbolize BMW's sustainability drive. The Pavilion's upper platform will feature a range of BMW products, including the new i3 and i8 electric models, whilst the lower part will house an interactive display that allows visitors to view just how BMW is supporting both the Olympic games and Team GB.
Scuola Politecnica di Design Milan 2008
Tue, 05 Aug 2008The Scuola Politecnica di Design in Milan, Italy, held the annual exhibition of its Master's course in Transportation Design this past June. Done in collaboration with Alfa Romeo, this year's final presentation was attended by Lorenzo Ramaciotti, Head of Styling for Fiat Group Automobiles and Maserati. The final thesis projects presented by the 15 students on the course answered a brief to design the next flagship sedan from Alfa Romeo.
Smart for-us
Thu, 26 Jan 2012The latest addition to the Smart conceptual range is the for-us pickup, which follows on from the forspeed convertibe of Geneva, and the forvision hatchback that was unveiled Frankfurt, delivering another twist on the iconic city car platform. Despite the increase of size to 3547mm in length, traditional Smart iconography such as the tridon safety cell, three-spoke wheels and product-like execution – such as the inner lamp graphics – retain the brand identity. Squarer lamp and grille graphics and knobbly rocker surfacing add a twist of robustness.