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How Mercedes sees into the future

Mercedes' crystal ball is named Alexander Mankowsky. At 56, he's dressed for CES in khaki trousers and a leather vest, with thin glasses perched on a round face; his frizzy white hair resembles what Einstein's would if he were caught in a wind tunnel. He might be a long-distant uncle, or he might be Doc Brown, fresh from the DeLorean.

First Sight: Smart Fortwo and Forfour

"Dress-down Wednesday," remarked a colleague as Daimler CEO Dieter Zetsche walked on stage wearing jeans and no tie. While it was a hot day in Berlin, Zetsche's excuse for his informal attire was the occasion – the new Smart is here. Its prospective owners, he explained – young, urban consumers with an active lifestyle, not the typical members of corporate Germany – adhere to a different, if similarly rigid etiquette.

One Lap of the Web: Bugatti state of mind

-- Last week, we looked at the new Bugatti exhibit at the Mullin Museum, which taught us more about Bugatti in an afternoon than the last three years of idly flipping through Pebble Beach programs. Having thus immersed ourselves in the House That Ettore Built, we'd really like to drive to work in a faithful Type 35 replica by the aptly named Pur Sang, which Mark Dixon of Octane drove for his 140-mile commute. "You need to keep the revs up while the engine clears its throat and warms its plugs," he writes.